From Strategy to System — A Complete Approach to Social Media

Phase 1: The MuirheadMedia Strategy Framework (Plan)

This is where we establish the why + what behind your content. Every step is underpinned by open, collaborative communication between MuirheadMedia and you.

1. Define – We set clear, measurable goals together.

2. Discover – We listen, research, and learn from your audience insights.

3. Design – We co-create content ideas aligned to your brand and objectives.

4. Deliver – We agree on realistic schedules so you can stay consistent.

5. Diagnose – We report back with clarity and make recommendations you can act on.

Outcome: A strategy built on shared understanding, with communication at its core.

Phase 2: The MuirheadMedia Method (Execute)

This is where we build the how — the systems that deliver results consistently. We keep communication flowing at every stage so you’re informed, involved, and confident.

1. Map – We share audit findings in plain language.

2. Message – We agree on brand voice and pillars together.

3. Model – We explain workflows, calendars, and templates so your team feels confident using them.

4. Make – We provide regular updates on content in production, ensuring smooth approvals.

5. Measure – We present results clearly, discuss learnings, and shape the next steps collaboratively.

Outcome: A repeatable content engine that transforms strategy into measurable results — with communication as the glue that holds the system together.

Why Communication Matters

Clear, open communication is what ensures your strategy doesn’t just look good on paper, but works in practice.

At MuirheadMedia, we believe:

• Communication builds trust — you always know what’s happening.

• Communication builds clarity — no jargon, just clear next steps.

• Communication builds momentum — approvals are faster, decisions are easier, and results arrive sooner.