Developing a Digital Strategy for an Established Accountancy Practice
Client Profile
Established accountancy practice seeking to strengthen its digital presence, improve the consistency of its communications and develop a clearer digital strategy to support future growth.
The Challenge
The practice had built a strong reputation through the quality of its professional services and long-standing client relationships. However, its website, Facebook and LinkedIn presence, together with its wider marketing activity, had developed over time and no longer fully reflected the practice or its future ambitions.
The objective was to review the firm's existing digital presence, identify opportunities for improvement and develop practical recommendations that would strengthen online visibility, improve consistency and provide a clearer direction for future marketing activity.
My Approach
The consultancy began by understanding the practice, its objectives and the audiences it wanted to reach.
A detailed review was undertaken covering the website, Facebook and LinkedIn activity, marketing communications and the firm's wider digital strategy. Rather than assessing each area independently, the consultancy considered how they could work together to create a stronger and more consistent digital presence.
Recommendations focused on practical improvements that could be implemented progressively, helping the practice prioritise activity and make informed decisions about future marketing and digital development. As with every consultancy project, recommendations were explained in practical terms, enabling the client to understand the reasoning behind each recommendation and prioritise future activity with confidence.
Areas of Consultancy
The consultancy included recommendations to:
Review website structure, content and user experience.
Strengthen website messaging and calls to action.
Clarify the role of Facebook and LinkedIn within the firm's marketing strategy.
Develop a stronger LinkedIn presence to support professional networking, visibility and business development.
Review content planning across digital channels.
Identify practical Search Engine Optimisation (SEO) opportunities.
Develop a prioritised digital action plan for future implementation.
Outcome
The consultancy provided the practice with a clear framework for strengthening its website, refining its social media approach and developing a more focused digital marketing strategy.
Rather than focusing on isolated improvements, the recommendations created a joined-up approach that aligned the firm's website, digital communications and marketing activity. This gave the practice a clear direction for future development and greater confidence in prioritising its marketing efforts.
Services Provided
Website Review
Digital Strategy
Marketing Review
Social Media Strategy
LinkedIn Consultancy
Search Engine Optimisation (SEO)
Content Strategy
