Developing a Digital Strategy for a Renewable Energy Consultancy

Client Profile

Growing independent renewable energy consultancy

The Challenge

A growing renewable energy consultancy wanted to strengthen its digital presence and ensure its website and LinkedIn profiles better reflected the expertise of the business.

The objective wasn't simply to improve individual marketing channels, but to develop a clearer digital strategy that would strengthen brand positioning, improve consistency and support future business development.

My Approach

The consultation began with a detailed discussion to understand the business, its objectives and existing digital activity.

Following the initial meeting, I carried out a comprehensive review of the organisation's digital presence, including its website, LinkedIn company page and Managing Director's personal LinkedIn profile.  The consultancy also explored how different digital marketing channels could work together as part of a wider digital strategy, rather than being viewed in isolation. The recommendations focused on practical improvements that would strengthen the organisation's online presence while supporting longer-term growth.

Areas of Consultancy

The consultancy included recommendations to:

  • Develop a clearer and more consistent value proposition.

  • Improve website messaging, navigation and calls to action.

  • Strengthen trust through testimonials, case studies and industry credentials.

  • Optimise the company's LinkedIn presence with more client-focused content.

  • Develop the Managing Director's personal profile to better demonstrate expertise and thought leadership.

  • Introduce a structured content strategy across website and LinkedIn.

  • Create a prioritised digital development plan with practical next steps.

Outcome

MuirheadMedia provided the business with a structured digital roadmap covering brand positioning, website development, LinkedIn optimisation, content planning and lead generation.

Rather than focusing on isolated improvements, the consultancy provided a joined-up strategy that the business could implement over time, helping to build a more consistent and effective digital presence.

Services Provided

·  Digital Strategy

·  Website Audit

·  LinkedIn Optimisation

·  Personal Brand Development

·  Content Strategy

·  Digital Action Planning

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