Launching the Digital Presence of a New Care & Support Organisation
Client Profile
Newly established care and support organisation providing activities and services for children and young adults with learning disabilities.
The Challenge
A newly established care and support organisation was preparing to launch its services but had no digital presence. The founders needed support to develop a professional website, establish a clear digital identity and create an online presence that would engage a wide range of audiences, including service users, families, local authorities, social work professionals and the wider community.
Alongside the technical aspects of the project, they wanted to build the knowledge and confidence to manage their own website and digital communications as the organisation developed.
My Approach
The consultancy began by understanding the organisation's vision, values and long-term objectives before considering the most appropriate digital approach.
Working closely with the founders over a series of consultancy sessions, I helped define the organisation's brand personality, website structure and digital priorities before designing and developing a new website. Throughout the project, every design and content decision was guided by the needs of the organisation's future audiences rather than simply creating an attractive website.
The support also included practical guidance on digital communications, social media, search engine optimisation and content development, ensuring the organisation had a strong foundation for future growth.
Areas of Consultancy
Brand and website planning.
Website structure and user journey development.
Squarespace website design and build.
Website content review and editing.
Search Engine Optimisation (SEO).
Meta titles and meta descriptions.
Domain and email guidance.
Social media setup and integration.
Custom graphics and visual elements.
Website training and handover.
Practical digital guidance and supporting resources.
Outcome
The organisation launched with a professional website, a clear digital identity and a strong foundation for future digital communications.
Importantly, the consultancy was designed not only to deliver a website, but to equip the founders with the skills and confidence to manage and develop their digital presence independently. Through practical training, supporting resources and a structured handover, they were able to take ownership of the website and continue its development as the organisation grows.
Services Provided
Digital Strategy
Website Planning
Website Design
Squarespace Development
Search Engine Optimisation (SEO)
Brand Development
Content Editing
Social Media Strategy
Website Training
Digital Consultancy
