Helping a Wedding Hair & Makeup Business Strengthen its Digital Presence
Client Profile
Award-winning bridal hair and makeup business seeking to strengthen its online presence, improve website performance and maximise enquiries through digital marketing.
The Challenge
The business already had an established reputation within the wedding industry and an active presence across Instagram, Facebook, Pinterest and LinkedIn. However, there was an opportunity to take a more strategic approach to digital marketing by improving website performance, strengthening SEO, refining social media activity and making better use of content and email marketing.
The objective was not to redesign the business, but to identify practical improvements that would generate more visibility, build stronger customer relationships and increase website enquiries.
My Approach
Working directly with the business owner over several consultancy sessions, I carried out a comprehensive digital review covering the website, search performance, content strategy, email marketing, social media and LinkedIn.
The programme combined detailed audits with practical mentoring, giving the client both strategic recommendations and the confidence to implement improvements independently.
Early in the programme I also identified several immediate issues affecting the website and marketing materials, allowing quick improvements before the wider review commenced.
Areas of Consultancy
The consultancy included:
Digital marketing strategy
Website audit and user experience review
Search Engine Optimisation (SEO)
Technical website recommendations
Website content review
Keyword research
Content marketing strategy
Blog content planning
Email marketing review
Social media strategy
LinkedIn training and profile development
Digital mentoring and implementation support.
Outcome
By the end of the programme, the client had a comprehensive digital roadmap covering strategy, website development, branding, SEO, content marketing, social media and email marketing.
The consultancy provided both the strategic direction and the practical tools required to improve online visibility, strengthen customer engagement and support the continued growth of the business's eCommerce operation.
Services Provided
Digital Strategy
Website Audit
Search Engine Optimisation (SEO)
User Experience (UX) Review
Content Marketing
Social Media Strategy
LinkedIn Consultancy
Email Marketing
Digital Skills Development
One-to-One Business Mentoring
