Supporting the Digital Launch of a Rural Tourism Business

Client Profile

New rural tourism and wellbeing business preparing to launch visitor accommodation

The Challenge

A new rural tourism business was preparing to launch its visitor accommodation while already operating an established wellbeing service. The business owner had developed a website and social media presence but wanted independent guidance to ensure the digital foundations were in place before opening.

The objective was not simply to review individual marketing channels, but to develop the knowledge, confidence and practical actions needed to build an effective long-term digital presence.

My Approach

The consultancy was delivered over a series of digital support sessions, beginning with an overview of digital strategy before progressing to detailed reviews of the business's website, search engine optimisation, social media activity and online visibility.

Rather than focusing on quick fixes, the consultancy combined practical guidance with detailed audits and tailored recommendations. Together we reviewed website structure, search performance, content opportunities, social media planning, Google Business Profile, email marketing and customer engagement, enabling the business owner to understand not only what changes were recommended, but why they mattered.

Areas of Consultancy

The consultancy included recommendations to:

• improve website navigation and user experience

• strengthen search engine optimisation through page titles, metadata, headings and keyword planning

• develop a content strategy using blogs, downloadable resources and social media

• improve the Google Business Profile and local search visibility

• build a structured social media approach focused on target audiences and storytelling

• introduce email marketing and subscriber growth

• create a prioritised action plan to support ongoing digital development.

Outcome

The business received a structured programme of consultancy supported by detailed reports, presentations and practical guidance that could be implemented over time.

Rather than concentrating on individual marketing activities, the consultancy established a clear digital roadmap covering website development, search visibility, content creation, social media and customer engagement, providing a strong foundation for the business to launch with confidence and continue developing its digital presence.

Services Provided

• Digital Strategy

• Website Audit

• Search Engine Optimisation (SEO)

• Social Media Strategy

• Content Planning

• Google Business Profile Review

• Email Marketing Advice

• Digital Skills Development